Solar Energy — Visual Identity / 2025
xSun.
A visual identity for xSun, a solar energy company building a next-generation platform for residential and commercial solar deployment.
01 / 05Case gallery
(01) Overview
About the project
A visual identity for xSun, a solar energy company building a next-generation platform for residential and commercial solar deployment.
(02) Challenge
Energy brands often default to abstract, corporate visuals that fail to communicate real innovation. xSun needed an identity that felt technical yet human.
(03) Approach
A distinctive mark rooted in the geometry of the sun and light refraction, paired with a tightly-tuned typographic system and a bold accent palette.
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