Sustainable Brand Identity / 2025

VERDE.

A visual identity system for VERDE, a sustainable lifestyle brand committed to responsibly sourced products and transparent supply chains.

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(01) Overview

About the project

A visual identity system for VERDE, a sustainable lifestyle brand committed to responsibly sourced products and transparent supply chains.

(02) Challenge

Sustainability brands often lean on tired visual tropes — earth tones, hand-drawn leaves, kraft paper. VERDE wanted a modern, confident system that stood apart.

(03) Approach

A restrained palette, a considered wordmark, and a flexible layout system designed to scale across packaging, digital, and in-store retail.